Sunlight Media

Technology is disrupting the financial services industry — here's how

Technology is upending workflow and processes in the financial services industry.

5 learnings from classifying 500k customer messages with LLMs vs traditional ML

Learnings from building text-classification for customer chat messages with AI.

How to Write Great Instagram Captions That Drive Engagement

Learn how to write effective Instagram captions that will help you get more Likes and comments.

What's With All the Advertising Leaders Hating on Advertising?

Is Native Advertising Just Another Term for 'Good Advertising'?

The online ad industry is going native. But what does that actually mean?

In-Depth College Advertising Campaign Benefits

To reach students, a comprehensive college advertising campaign is more effective than a single tactic. Campaigns cut through noise and reach more people.

AR Advertising: A Gimmick Or A New Advertising Frontier?

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go mainstream?

Advertising Ideas and Examples to Inspire You

New and fresh creative examples of advertising ideas to inspire you.

Is Advertising Worth it? How To Calculate the ROI of Advertising.

Is advertising worth it? Many SMBs don't hold advertising accountable. Learn to easily understand if your advertising is helping or hurting your business?

Organic Advertising OR Paid Advertising? The Real Spill.

Ever wondered what kind of difference paid advertising VS organic advertising really makes? Is there really one way that’s more effective, or is it a case-by-case type of deal where the product or service makes the deal<br>Advertising is a tricky business. I’m sure you’ve been there. And finding a perfect formula for internet marketing is like trying to find a pot of gold at the end of a rainbow. But that’s why I’ve decided to really dig down deep and find out…

Search Advertising vs. Display Advertising: What’s the Difference?

What are the differences between search advertising and display advertising? Learn how these digital advertising tactics work together for better results.

Is it advertising? Is it advertainment? Or is it...?

I wonder how many advertising strategists and creatives actually ever sit down in front of their TV sets and watch a whole evening of programmes?

Brand Advertising vs. Performance Advertising: Which Is Right For You?

One drives ROAS and the other drives brand lift. Which advertising tracking strategy is right for your company?

TV Advertising for Lawyers: Broadcast or Cable Advertising?

Examine TV advertising for lawyers from cost, reach and targeting via broadcast and cable to determine which media strategy is a better fit for your firm.

The Benefits of Cloud-based Advertising

Technological innovations constantly bring new features to the table. With an emergence of cloud-based computing, many companies have managed to increase productivity and scale their business accor…

Native Advertising: Fine or Farce?

Are native advertisements good for business, or still crummy promos in disguise? Here are some things your company may want to consider.

When Advertising Meets the Meme

The simple effectiveness of the Wonderful Pistachios campaign, as part of our “Creative That Cracks the Code” series.

Is Creative Advertising is a Waste of Money?

Creativity in advertising can wreck the results of small and mid-sized businesses. Learn what you should prioritize instead to see real results.